Service
Brand Identity
A complete, ownable brand system.
Start a project →In short
A brand identity is the complete visual system a brand runs on: strategy, logo, typography, colour, motion and guidelines, not just a logo. Alkeme Design builds identities that are ownable, consistent and premium, so your brand looks the same, and looks expensive, everywhere it shows up.
Overview
Most brands do not have an identity problem, they have a consistency problem. A logo here, a font there, colours that drift between the site, the packaging and the feed. The result reads as amateur even when the product is excellent.
We build the whole system, not just the mark. Strategy first, then the visual language: logo, type, colour, motion and the rules that hold it together. You get an identity you own outright and can apply anywhere, from the website to the shelf to the grid, without it falling apart.
Selected work
All projects →
What you get
Brand strategy
Positioning, personality and the story the identity has to carry, so the design is built on something, not decoration.
Logo system
A primary mark plus the variations you actually need: responsive, secondary, icon and lockups.
Typography & colour
A type system and colour palette chosen to be distinctive, legible and ownable across every surface.
Motion & assets
Logo animation, key graphic elements and the building blocks that make the brand recognisable in motion.
Brand guidelines
A clear guide so you, and anyone you work with, apply the brand consistently and correctly.
How it works
- 01
Strategy
We define who the brand is, who it is for and what makes it different before any design.
- 02
Direction
Moodboards and art direction to agree the visual world before committing to detail.
- 03
Design
Logo, type, colour and the system, developed and refined against real applications.
- 04
System & guidelines
We package it into a usable system with guidelines so it stays consistent.
- 05
Rollout
Applying the identity to your priority touchpoints: site, packaging, social, whatever you launch with.
Who it is for
- New product brands that want to launch looking established
- Businesses whose look is inconsistent and feels amateur
- Brands built by friends, family or a freelancer that need a real system
- Founders who paid for a logo but never got a brand
By industry
Frequently asked questions
What is the difference between a logo and a brand identity?
A logo is one asset. A brand identity is the whole system: strategy, logo, typography, colour, motion and the rules that keep it consistent. A logo alone will not make a brand look premium; a system will.
How much does a brand identity cost?
It ranges with scope: a focused starter identity is very different from a full system with strategy, motion and rollout. We scope to your stage and needs. See our brand identity pricing guide.
Why does my brand still not feel like my business?
Usually because you got assets without a system, or a template that thousands of others use. An ownable identity is built from your specific positioning, not a generic starting point.
Do I own the brand outright?
Yes. You own the final identity, the files and the system. No template licences, no shared assets.
Related reading
- Brand Identity Design in 2026: What Has Changed and What Your Business Needs to Know →
- How Much Does Brand Identity Design Cost? →
- I Paid for a Brand Identity and It Still Does Not Feel Like My Business: Here's Why →
- Template vs Custom Branding: Which One Actually Fits Your Business? →
- Why Being 'All Over the Place' Is Killing Your Brand Before It Starts →
- Design Studio vs Freelancer: Which Is Right for Your Brand? →
- Why Your Family and Friends Are Ruining Your Brand →
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Let's build something premium.
Tell us about your brand and what you need. We reply personally.
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